San Francisco may be the birthplace of Levi’s, America’s original jeans, but Los Angeles’ influence on the denim market is equally significant thanks to major brands such as 7 For All Mankind, Current/Elliott, Joe’s Jeans and True Religion all calling this city their home. These heavy-hitters can unfortunately drown out the smaller labels, however, eclipsing those independent brands whose take on denim is oftentimes more progressive, daring and convincing in design as well as manufacturing. THVM Jeans (pronounced “Them”) is one such label to watch, both for its extraordinary tailoring and unique washes.
THVM was founded in 2009 by Olga Nazarova (an Endovanera womenswear design vet), Brian Kim (previously a bespoke denim maker) and Nicola Scagnolar (former president of Japanese cult label Evisu’s US branch). The trio focused on perfect tailoring above all else, producing only five different cuts and styles: a high and low-cut skinny jeans for women; and a straight, tapered and skinny style for men. This minimalist approach is counterbalanced with an extensive color palette and an array of finishes, which range from tie-dye pastels in mint and lilac to deep, multi-layered blues and blacks. And in the interest of remaining accessible to a wide audience—one of the brand’s core values—the pricepoint stays under $100.
THVM’s founders are part of the East Side art scene, an extremely tight-knit community situated in the Silverlake/Echo Park/Downtown area. Celebrating the collaborative process, their offices are located in a century old factory in the Industrial district that also houses musicians, other designers and artists. THVM’s designs are inevitably intertwined with and influenced by these surrounding, with many washes directly derived from works of arts by their friends.
To further highlight the collaborative aspect of their work, THVM has produced THVM Rag, a twice annual magazine. The publication provides insight into the inspiration behind the current collection as well as an extremely personal selection of works by unknown and established artists, original fashion editorials and interviews with creative personas around the globe.