Trendsetters |

Dawn Goldworm

Dawn KirenDawn Goldworm is a one of the two noses at Coty Beauty Global working on the esoteric and sensual world of fragrance. When not traveling to art fairs or fashion weeks she has made Paris her home base. Along with her twin sister, Goldworm has also developed and launched an innovative scenting company that interprets brands, spaces, and ideas with scent to create a complete sensory experience. At the moment, you can smell the scent created by Goldworm’s company, 12.29, for Katerina Jebb’s exhibit In the Realm of the Senses, at the Brachfeld Gallery, in Paris.

What’s hot right now?
Craft and the art of design–whether it’s perfume, furniture, fashion, film, or music–is very appealing to me. I really appreciate and admire the skill and time it takes to create true art in design. A personal example is the “carnivore scent” we created for the Katerina Jebb’s exhibit In the Realm of the Senses at the Brachfeld Gallery. Using the inspiration of carnivorous plants and the sensuality of nature, we designed a perfume that is deep, textural, raw, and intimate.

Who are your favorite fashion designers?
My favorite designer is Tomas Maier for Bottega Veneta. When I wear a Bottega gown, I instantly feel feminine, luxurious, and radiant. The craft and attention dedicated to the fit, fabric, and color of his pieces is undeniably unique and brilliant. I only wear Bottega to events. I also appreciate the aesthetic of Vivienne Westwood.  Her loyalty and respect for a woman’s shape and sensual nature speaks to me and my desire to feel strong, confident, and sexy when I dress. I love her vintage corset and pencil skirts.

What’s new in perfume?
I am in awe of the work done by Francis Kurkdjian and Frederic Malle. Francis for his innovation, clarity of vision, and using classic structures for modern scents. Frederic for his signature and unique fragrance profiles. One outstanding trend in perfumery would be a pure, clean, fresh, modern, soapy, aldehydic musk feeling. The other is dark, dirty, and textural with animal and spice notes. I personally prefer the latter.

What do you enjoy doing when in Paris?
I love having long, intimate dinner parties with friends with lots of good wine and lovely food. I also like vintage shopping in the Marais and at fairs outside of Paris.




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