New York-based multi-tasker Deanne Yee is well-plugged into the new media fashion arena. Through her blog, Dream Sequins, she covers directional, luxury brands and as a senior account manager at Syndicate Media Group, she specializes in digital strategy for luxury fashion and beauty brands. Prior to Syndicate, Yee was a regular contributing writer for publications such as Tokion and Dossier Journal, and she remains an avid collaborator within the fashion blogging community as well as through her work with the Independent Fashion Bloggers organization.
What’s hot right now?
Exclusivity may be the new ubiquity when it comes to luxury fashion brands online. It’s a given now that brands should be on social media platforms such as Facebook and Twitter, but each brand should carefully tailor their strategy with respect to trends such as livestreaming runway presentations, geo-location and crowdsourcing. By the time fashion month wraps to a close, consumers are overwhelmed with information, and that can be a dangerous thing.
What was your favorite show from the a/w ’11 collections thus far?
Ohne Titel was perfection for me from start to finish—a well-edited and refreshing range of wearable, feminine, yet futuristic looks with just enough touches of drama, volume and texture to keep it all interesting and cohesive. Flora and Alexa are a talented team, and I’m looking forward to more great collections from them.
What are you most looking forward to for spring?
I just caught the Rodarte exhibit at the MOCA in LA recently, so I’m on a fashion-meets-museum exhibit thing these days. I’m looking forward to experiencing Vivienne Westwood at FIT and McQueen at the Met…