Trendsetters |

Lauren Cochrane

Lauren Cochrane is a freelance fashion, style and culture writer contributing to Vogue, i-D, The Guardian and The Financial Times. She is based in East London.

What’s hot right now?
Turkey seems really exciting right now—from designers like Hakaan, who just won the Andam award, to vibrant cities like Istanbul and, of course, delicious food, which I get to enjoy living in Dalston. I might be biased, though—I’m going on holiday there in September!

What’s the most important development in fashion and how will it impact the industry?
I think the recession has led to a blossoming of contemporary brands. As consumers tighten their budgets, four-figure price tags seem more and more unreachable for girls after their first fashion items. That’s where cool labels like Stolen Boyfriends Club, Whyred and T by Alexander Wang are becoming more relevant. Girls can afford these labels and love them, rather than aspiring to the unattainable.

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