Trendsetters |

Mo Choi

Mo ChoiMo Choi was born with fashion in his blood. Exposed to the business side of the industry from an early age thanks to his mother’s successful label Parkchoonmoo, he eventually moved to the US to study art and business at Carnegie Mellon University before switching to fashion marketing at Parson New School for Design and later interning as an assistant buyer for Saks Fifth Avenue. Mo Choi returned to the family business in December 2009 to coincide with the introduction of Parkchoonmoo to the American market—most recently including a buzz-worthy outing at this past New York Fashion Week—by helping to spearhead the company’s growth in the US as the managing director.

What’s hot right now?
I really loved the movie Inception, which I found to be extremely well executed. I also particularly loved the nod to M.C. Escher in the “Paris-architecture scene” in the movie—that was an inspiration for Parkchoonmoo spring 2010, exploring the relationships between outside and inside, and three-dimensionality created through two dimensions. I also love Sushi Moon in Seoul in the Chung dam area—it is a fantastic newly opened sushi place where you can have late night sushi which is very untypical for Korea. In terms of creative people, I’d like to mention our stylist Patti Wilson, who has the most amazing vision and understanding of fashion.

What’s your current must have item?
My Tom Ford Glasses that I just lost. I love them.

What’s on your fall shopping wish list?
More Tom Ford glasses…




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