Patrick Devlin got his start in fashion as a booker with a modeling agency in Perth, Australia. His keen understanding of industry demands soon led to a job in luxury retail with Gucci Group Australia, where he gained a broader business skill set before moving into the commercial market with Pacific Brands (home of Bonds) in design and development. Devlin is now based in London where he works with Yasmin Sewell as a fashion consultant.
What’s hot right now?
The internet. I’ve just started working for Moda Operandi, an online store for private members that allows you to buy from collections straight off the runway. This week, you can literally buy items from Isabel Marant‘s autumn/winter ’11 show. This type of insider access to fashion has never been done before—except if you’re an editor or buyer. Everyone’s saying it, everyone knows it: the internet is changing fashion and changing the world.
What were your favorite shows from the a/w ’11 collections?
Louis Vuitton for theatrics, shock value and Kate Moss. Nina Ricci and Haider Ackermann for pure ladylike desirability that will please women. Givenchy for pantherama—that show was absurdly cool.
What are the most fashionable items in London right now?
Winona Ryder-esque grunge—no more tight dresses and no more fake tan. Shoreditch in East London just gets more and more cool with stores like Start Boutique, Les Trois Garcons and the bakery at the Boundary Hotel. iPads and Kindles are everywhere— in keeping with British reserve as no one can see what you’re reading!