Trendsetters |

Rachelle Dendle

Rachelle DendleRachelle Dendle is the guiding light behind After the Apple, a bag label dedicated to establishing and reinventing core design styles. Born in Sydney and raised in Melbourne, she spent a decade at the top of Australian fashion, taking the key design role in Mimco’s march to Antipodean accessory dominance. Dendle joined the company directly from Sydney School of Fashion in East Sydney, but took a break from the industry in 2007 to explore the Americas. She then moved to London, where she set-up pop-up shop retail spaces before launching After the Apple in early 2009. After spending the first half of 2010 globetrotting, Dendle is now based in Australia’s tropical north.

What’s hot right now?
A great movement of farm focused dining internationally. People are reconnecting with where their food comes from, and who grows it. A massive backlash from the multinational monoculture farming that dominates. It’s all about reconnecting diners to the land and the origins of their food, and to honor the local farmers and food artisans who cultivate it.

What was your favorite show from the a/w ’11 collections?
Karen Walker at New York Fashion Week. Her ability to pair her signature prints with an amazingly sexy and comfortable look is spot on. And this season she’s done it again. Honing in the era of Northern Soul, she’s brilliantly swung it with an elegantly cool twist. This is After the Apple’s second collaboration with Karen Walker, developing an embossed leather Northern Soul carry-all and hand-printed clutches (all in Karen Walker’s seasonal prints).

What’s the most fashionable item in Australia right now?
An After the Apple “Everyday” bag, of course. With a wallet built in to the front. Click on the mannequin to view.




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