New York native Steven Rojas first made his name as a Downtown DJ and fashion PR guru before shifting into hospitality. Currently the director of social media for the Grand Hotels, Rojas splits his time between refreshing viral marketing tactics and updating the concierge website for hotel guests and NYC locals. GrandLifenyc.com, the hotel’s distinguishable website, offers an effortless guide to music, art, fashion, dining and nightlife seen through the eyes of the hotel’s team of influential creatives. Through the combined elements of cultural knowledge, innovative branding and social media, Rojas has become recognized as one of Manhattan’s most influential, young tastemakers.
What’s hot right now?
What’s “hot” right now is merging cutting-edge film, dining, fashion, art, music, nightlife and social media into the ultimate collaboration. I think New York is in one of the most interesting moments it’s been in quite a while, with creative influences conjoining from the help of our generation’s innovative technological advances. At GrandLife, we try to be the epitome of this cultured mix by hosting art infused events with New York’s finest DJs, always on the breaking cusp of new mixes and an unbeatable roster of fashion, art, music and nightlife influentials. Our GrandLife website and Twitter is the ultimate tastemaker, and brings all of these influences into one culturally infused directory of New York.
What’s your favorite look for fall?
Fall is one of my favorite seasons, but my look is very clean-cut and classic. I look forward to wearing crisp white oxfords from A.P.C., lots of J. Crew, Ralph Lauren, basics and skinny suits, Jack Purcells, a slew of pocket squares and Surface to Air leathers and blazers. Even in the fall I’ll finish off my looks with a pair of vintage-inspired sunglasses from Oliver Peoples or Ray Ban.
Where is the hottest place in New York right now?
The hottest place in New York right is definitely the Soho Grand Club Room on Friday nights with Ted Gushue’s weekly exclusive party. The Tribeca Grand Salon on Tuesdays is a wild night that is hosted by Paper Magazine’s Mickey Boardman, and often I’m checking in on my best mate Mike Nouveau and seeing what hot party he is DJing. The ultimate dining hotspot is Angelo Bianchi’s new Nolita pizzeria and restaurant, Rubirosa—the Vodka pizza is a must-have. On any given night you will run into someone you know in Manhattan’s downtown creative scene.