Los Angeles’ metamorphosis from a city of laidback style to a sophisticated fashion capital is apparent. In recent years, a spate of directional stores, such as Church, Case Study/UnHoly Matrimony, Opening Ceremony, and Zainab have opened the City of Angels to a world of utterly stylish and directional wares that many of its fashion-hungry citizens can’t get enough of. Luckily for them, on July 26, Los Angelenos will get an alluringly French addition that’s going to make their shopping trips more worthwhile.
Vanessa Bruno, a 14-year-old brand that Parisian fashionistas actually wear, will open its first American freestanding store in West Hollywood, just a stone’s throw away from the Vera Wang, Alexander McQueen, and Marc Jacobs outposts. “It seemed like an obvious beginning for me in America. The superhealthy LA way of life corresponds more with my personal vision of fashion and my quest to dress women in a way that can be chic but also perfectly matched with an urban lifestyle,” says Bruno of her eponymous label’s move. “Also, I was really beginning to feel demand from American actresses who I have been dressing for a while. I simply felt it was the right time to go ahead and make it happen.”
Designed by architect David Exbrayat, the creative man behind all of Bruno’s stores, this brand-new, 2,700-square-foot space channels a modern boudoir with hints of nature. It’s wooden flowers and small installations are inviting touches, but above all, it accomplished Bruno’s goal: “the clothes must speak for themselves.”
It’s a good design strategy, given that the brand’s nonchalant, Gallic cool is too irresistible to resist. Recently, singer and style icon Lou Doillon and post-pop musician Gonzales just finished their third fashion film collaboration for the brand, a refreshing departure from the many overproduced videos out there. Bruno’s clothes also have the same insouciance that can easily cultivate a desirability among the LA ladies. The autumn/winter ’10 main line features slightly slouchy olive-green coats over silk dresses, thigh-high boots, tailored jackets with rounded hems that can be easily thrown over skinny pants or dresses, lace skirts over sweatshirt-like-tops, and sheer, sequined dresses that are less prim and more rock ‘n roll. The store will also stock its diffusion line of casual separates at a more affordable price point. To us, the forecast is sunny for Bruno’s LA venture.