Vena Cava has been an ascending, creative trail-blazing fashion label since its inception in 2003. But beyond designers Lisa Mayock and Sophie Burhai’s impeccable tailoring and chic design, it’s their trans-fashion approach to the business that has established the brand as both a wardrobe and lifestyle essential.
Never constrained by the usual rules of fashion, the ladies also ditched the catwalk for dinner during the most recent NYFW. Instead of showing their spring/summer ‘12 collection during the regular events, Mayock and Burhai hosted an intimate gathering with twelve close friends and muses who modeled the clothes. Among those who participated in this unconventional presentation were actresses Maggie Gyllenhaal and Nora Zehetner as well as The Like’s Tennessee Thomas. The s/s ‘12 collection is a mix of color blocking and fanciful prints (a tongue-in-cheek marijuana design is in the mix) on tailored pantaloons and dresses. More of a series of easy to wear pieces than a single story of inspiration, Vena Cava’s latest is a collection of styled ready to wear outfits which are effortless to carry off.
Though Vena Cava’s clothes appeal to a certain Downtown tastemaking fashionista, the label has pursued varied, sometimes even unlikely, partnerships beyond its usual mediums. Despite being busy building their own fashion house, Mayock and Burhai have already worked with footwear giant Via Spiga on a capsule footwear collection, collaborated with rural-luxe powerhouse Anthropologie and even released a range of designer condoms. Yes, condoms. In collaboration with designer condom company Proper Attire, Vena Cava released a range of rubbers to coincide with the autumn/winter ‘11 New York Fashion Week Show. The signature “text” print was featured on the outer packaging, joining the designs of Alexander Wang, Jeremy Scott and Charlotte Ronson, who have also collaborated with the forward-thinking condom brand.
Beyond the effortless clothes and experimental partnerships, Vena Cava continues to grow as a brand that creates a community with a certain lifestyle and aesthetic vision. With a blog that follows imagery and writing from friends and artists, fans can both engage with and follow the label’s continuing creative course.