With the World Cup in South Africa fast approaching, Nike is once again exploring the intersection of sports and culture. Following the success of its environmental design project in 2006, the sportswear giant has invited six artists to offer up a new spin on their country’s National team Kits. Creative collaborators from England, Brazil, the Netherlands, France, South Africa, and the USA in turn developed alternative packs of apparel and accessories that would normally be found in team players’ bags.
“They [are] the same colors of on-field uniforms, but with the artists’ twists,” Jarrett Reynolds, Nike Sportswear Apparel Design Director, explains of the outcome. Each kit includes a N98 Track Jacket, AW 77 hoodie, kit t-shirt, polo shirt and shorts for both men and women as well as for men and tank for women, all of which have been inspired by each artists’ designated mascot, badge, print and signature handwriting. Additional goodies include a range of coordinated Nike footwear and apparel, to fully emphasize the company’s support of the international culture that has grown up around soccer sportsmanship.
Check out the images of the other teams’ reinvented designs: